Digital Marketing

Higher Standards Academy

(in association with Major League Baseball)

I was tasked with creating a digital graphic that visually represents the journey from the minor leagues to Major League Baseball (MLB) for the teams we work with, Los Angeles Angels, Atlanta Braves, Texas Rangers, Oakland A’s, and Detroit Lions. Designed for international up-and-coming baseball players, this graphic serves as an informative roadmap, illustrating the progression toward their MLB team. I developed a clean and engaging design that effectively conveys the step-by-step path through the minor league system. I was instructed to use Canva to make these designs. The project required collaboration and refinement over a two-week timeline before final approval, ensuring clarity and accuracy in depicting the professional baseball trajectory. The following is an example of the two formats requested for each team.

For Higher Standards Academy, I was tasked with designing a fully branded 2026 season calendar, customized for each of the academy's partnered teams. The objective was to create a visually cohesive and functional tool to organize both corporate and athletic events throughout the year. I focused on incorporating each team's unique identity while maintaining consistency across the entire calendar system. Careful attention was given to typography, color palettes, and layout structure to ensure clarity and usability. Despite a tight two-day turnaround, the project was completed ahead of schedule and approved without any revisions, highlighting both the effectiveness of the design and my ability to deliver under pressure.

For Higher Standards Academy, I was commissioned to design a branded email marketing template that could be adapted for each of the teams they partner with. The template was intended to serve as a key component of their ongoing email marketing efforts. The project spanned approximately three weeks and presented some early challenges due to limited initial direction from the client. I began by designing a template focused on a single location within the Detroit Lions training camps. However, the client later requested that the template consolidate all five locations into a single design. This adjustment introduced new design challenges, particularly with balancing an abundance of information and maintaining visual clarity. After review, the client requested the removal of one subcategory per location to improve readability and reduce crowding. Through this iterative process, I delivered a refined, functional, and fully branded email template. The following images showcase the evolution of the design and the final version approved by the client.

Google Certification: Digital Marketing & E-Commerce

The Google Digital Marketing & E-Commerce Certificate is a professional certification program designed to equip learners with the essential skills and knowledge needed to succeed in the fast-growing fields of digital marketing and e-commerce. Offered through Coursera, the program covers key areas such as search engine optimization (SEO), email marketing, social media strategy, analytics, and e-commerce tools. It’s tailored for all experience levels, and includes hands-on projects that help learners build practical experience. Upon completion, graduates gain a credential from Google, increasing their job readiness and making them attractive candidates for roles like digital marketing coordinator, e-commerce associate, and SEO specialist. Here are some examples of my work from the program.